We’ve all seen it. The remarkable animation in video games, or the real life looking creatures on the movie screen. Most of this type of entertainment uses some form of motion capture technology. Now it is being reported that this technology will be used to fit bicycles to clients in retail settings all across North America.

In a recent post on Venture Beat it is revealed that Organic Motion, a motion capture technology company, is announcing a partnership with BMC, a Swiss bicycle company, to market its motion capture technology in up to 250 BMC dealer loctions in the U.S.A. This heady investment will include a set up that entails the use of 10 high speed cameras at an estimated cost of $80,000 per set.

Ease of use of the system makes it an attractive option for clients as the cameras capture a clients motions and computer software takes these images and stitches together a 3-D model of the individual accurate to within a few millimeters. No special suits or technical gee-gaws are needed with the system, making it appealing to retail customers. What results is hoped to be a perfectly fitted bicycle tailored to a specific client.

The Bike Lab will continue to keep an eye on this heady development. It promises to be a trend setting technology and should turn the bicycle fit world on its ear if it pans out.